Why Blogging can help your Business Succeed

Have you thought about starting a blog, but weren’t sure how to get started, or even if a blog was necessary for your industry or business?

Blogging has become an essential tool for many business owners to help boost their online presence, grow their brand, generate organic traffic and engage with their targeted audience. With most of the world now turning to the internet to solve all of their questions and issues, blogging gives business owners the opportunity to connect and engage with their audience from anywhere in the world and interact with them in the comfort of their own homes and at any time.

So, let’s see how blogging can help your business succeed, regardless of your industry.

What to write about

You can write a blog about literally anything, but as a business owner you should focus on making it relevant to your business or industry. If “you” are your business then feel free to talk about anything you want, but if you have a niche topic then you should create a blog where the target market is the same as your business’.

Look at others in your industry and see what are they blogging about? Take inspiration but do not copy, you want your audience to see your take, learn what makes you different, what your views and opinions are, to gain your knowledge, and understanding.

You don’t want them to just be reading the same regurgitated information that everybody else has. This is boring for them and for you, and won’t be as impactful for your business, especially if you are only just starting out.

The SEO algorithms will choose information based on context, relevance and credibility. So if you are writing the same information as a business who has higher credibility and SEO ranking then you, chances are your blogs will be overlooked by the algorithms.

The benefits of having a blog and being consistent

Blogging is an excellent way to build brand awareness and establish your business’ authority in your industry. By offering relevant and informative content to your audience on a regular basis, you demonstrate your expertise in your field of work. Showing your audience that you know your product and believe in it.

Consistent blogging has the potential to drive more traffic to your website as each blog post has the chance to be found individually through search engines. By optimising your blogs with relevant SEO-friendly keywords, you can increase your online visibility, generate organic traffic, and capture the attention of potential customers, in many more ways than one website can do on its own.

By having a blog that generates value to your target market, you are more likely to increase your clickthrough rate. Meaning, if your audience like what you have written in one blog, there is a higher likelihood that they will look at another that you have published, subscribe to your mailing list for future content, and possibly even click through to your website homepage, which in turn can help you to generate sales.

Blogging also gives you the opportunity to directly interact with your audience and build connections with them. By encouraging comments on your blogs and interactions from your audience, you will gain valuable feedback as well as have the opportunity to learn more about your audience and what they want to learn.

If you are interested in starting a blog and need a hand with the writing aspect, then Contact me today or join The Digital Branding Journey, where I will deep dive into your business and help you to generate leads, increase your traffic and build your brand through engaging creative content.

Until next time, Happy Writing!

Hi there! I’m Kaeleigh, a Digital Marketer with a focus on Creative Content & Copywriting, who helps business owners and entrepreneurs generate leads, increase traffic and build their brands through engaging creative content.