Voice Search Optimisation: Is it Important for your Business?

Voice Search Optimisation is important for your online business if you are looking to stay up to date with the latest SEO trends and standards. If you’re not jumping on this band wagon, then know you could be missing out on potential leads and sales.

Many people are now using their electronic devices to input voice commands, rather than manually typing everything out. For many people, especially the younger generation this is simply easier and a faster way to get the results they are seeking.

Through different applications such as Google Assistant, Bixby, Amazon Alexa and Apple Siri, people can consume information easier than ever before, in turn minimising effort and freeing up their time.

So what does this mean for your business?

If you are looking to extend your business’ reach, increase traffic and generate leads, then it is vital that you can be found by your audience, wherever they are and whatever search engine they are using.

Just as you would optimise your content and SEO for other search engines, you should also be optimising for voice search queries.

This includes using appropriate longtail keywords and key phrases. People don’t speak in keywords, even if that is how they would type in a search engine, so you need to adapt accordingly. Write your key phrases, how your audience would speak them. Use natural and conversation-friendly key phrases in the SEO aspect of your website.

Keep in mind, the majority of voice search is done through the use of mobile phones, so it is a good idea to ensure your website is mobile friendly and optimised accordingly.

• Use shorter paragraphs.

• Have CTA’s higher on your page.

• Reduce your webpage load time.

• Keep your design simple.

• Optimise your navigation.

Check out my blog How to Boost your SEO with the Right Keywords if you want to learn more about choosing the right SEO keywords for your business.

Voice search is rising in popularity and gaining more and more traction, so if you want to stay ahead and maximise your reach and potential sales, then you should definitely be optimising your website to include it.

Until next time, Happy Writing!

If you need help optimising your website for voice search, Contact me today or join The Digital Branding Journey, where I will deep dive into your business and help you to generate leads, increase your traffic and build your brand through engaging creative content.

Hi there! I’m Kaeleigh, a Digital Marketer with a focus on Creative Content & Copywriting, who helps business owners and entrepreneurs generate leads, increase traffic and build their brands through engaging creative content.