The Difference Between Content & Copy Writing

If you’ve always wondered what the difference between copy and content was, or if you weren’t aware there was a difference, then know you are not alone. Many people are unaware of the importance they both play when it comes to their business, but I’m here to make it easier for you to understand.

Copy writing is used to persuade an audience to take action and is important for generating conversion and sales, through the use of CTA’s (call to actions), persuasive wording and scarcity.

Content writing is used to entertain and inform your audience. Content is important for growing your audience base, developing trust, building a connection and nurturing your audience after initial contact.

Both types of writing have a place in our everyday lives, and it is important for you to use them correctly in order to maximise your business engagement and profitability.

Content writing drives organic traffic to your website. » Copywriting then converts that traffic into leads, resulting in sales and action. » Content writing is then needed to nurture the relationship between business and audience, for future copywriting sales and action.

Are you using content and copy effectively, for your business?

Not sure where to get started?

Luckily, I am well versed in both, if you need help with your writing, skip the drama and hire me, as your, creative content and copywriter I will make sure your writing reflects your needs perfectly.

Contact me today or join my upcoming Copywriting & Digital Marketing Program, where I will help you generate leads, increase your traffic and build your brand through engaging creative content.

Saving you time and effort, better spent on your other priorities.

Are you ready to take back control of your life, and your time?

Let’s talk today, and see how my services can help you.

Until next time,

Happy Writing!

Hi there! I’m Kaeleigh, a Creative Content & Copywriter who helps business owners and entrepreneurs generate leads, increase traffic and build their brands through engaging creative content.