How to Write Powerful Call to Actions

Call to Actions (CTA’S) are used to convince your audience to act as a result of your content. They could be used to sell your product, direct your audience to a webpage or get your audience to contact you. Whenever you need your audience to do something, you use a CTA to direct them. The more powerful the better.

Your audience won’t always naturally follow the path you want them to take, so it is important to make your needs obvious. The more you reinforce a CTA the more likely your audience will be to follow it, however, be careful not to bombard them with conflicting or different ideas, as you may wind up confusing them. Ideally you would use one idea focused CTA per webpage, email, post or campaign.

Why are CTA’s important?

If you don’t include a CTA then what is your purpose for producing your content. Is it simply there for informative or entertainment purpose?

CTA’s are essential in copywriting, but not in content writing. Yes, there is a difference. Content writing is simply providing information for informative or entertainment purpose. Copywriting is content with purpose, when the reason you’re providing content is to get your audience to take some sort of action. This is done via CTA’s.

As a business owner you can and should be using them a lot and across every platform, emails, social media, ads, and your website.

How to write CTA’s

You can use “buttons” or “hyperlinks” to connect your audience to exactly where you want them to go. You can also use the power of your words to tell them what action they should take as a response to your previous content. Buttons have the highest conversion rate. But with a combination of them all, you will find that you will have a higher click through rate in comparison.

When writing CTA’s use action orientated words.

e.g.

• Try

• Buy

• Download

• Get

• Register

• Sign up

• Reserve

• Save

• Contact

Your writing should be clear, obvious and to the point. Not unnecessarily large in size, but big enough so your audience knows that it is an action point.

Using first person or third person speech in CTA’s is also a more effective way to ensure your clickthrough rate.  

e.g.

·        Save “your” seat.

·        Get “my” copy.

Using scarcity is another great way to encourage your audience to react.

e.g.

• Limited spaces

• Last one

• Selling fast.

If you aren’t using CTA’s in your copy then you are missing out in a big way. They are a great way to increase your sales, profitability and engagement. The more powerful the better.

Happy Writing!

If you need help writing your CTA’s contact me today and we can discuss how best to use CTA’s to help you and your business. Or become a part of my upcoming Copywriting & Digital Marketing Program, where I will do it for you.

Hi there! I’m Kaeleigh, a Creative Content & Copywriter who helps business owners and entrepreneurs generate leads, increase traffic and build their brands through engaging creative content.