How to Craft Captivating Product Descriptions

Are you struggling to sell your products or services? While there are many reasons this could be happening, have you considered that maybe your product descriptions just aren’t enticing enough.

But my product is amazing you say. While that may be the case, how is your audience suppose to know if it is the right product or service for them if you are usuing generic descriptions and language that simply states the features of said product. What draw is there for your audience to buy from you opposed to your competitor if you stock the same or similar products.

Language is key, and crafting captivating product descriptions is a vital role to success.

What do your product descriptions currently say about your products, services or brand? Not only do they need to inform, but they need to entice your audience, captivate them and persuade them to take action.

Your product descriptions have the power to make or break your sales. If you’re ready to craft captivating product descriptions that sell, then this is what you need to know.

Know your Audience.

You’re probably tired of hearing me say this, but it truly is important to know your audience. Not just who they might be, but their drives, motivations, pain points and aspirations. Create an audience profile or customer avatar and promote your products specifically to them, not loosely to the whole world. This will make your writing/promotion more impactful and successful and you will reap better results and sales because of it.

Check out my blog Why You Should Choose a Niche to learn how to pick your niche and craft your customer avatar.

Sell the Benefits not the Features.

How will your product change/improve your audience/customer/clienteles life? How will it solve their problem? Show them the benefits of owning your product, rather than just the features.

Your product descriptions need to sell the dream, the lifestyle, and the benefits. Use descriptive, fun, engaging, inspiring words that will clearly paint the picture. Demonstrate how your product will take them from point A to B. If your audience can envision how your product will benefit their lives positively, they will have less reservations about buying it.

Check out my blog Sell the Benefits Not Just the Product to learn more about utilising the benefits.

Unique Selling Point (USP).

Your unique selling point is the main aspect of what you have to offer and why it is different from others, essentially why your audience should choose you over a competitor.

Invoke Emotions.

How will your product or service make your audience feel once they have it? Will it make them happy, relieved, nostalgic, excited, etc., if you can convince your audience that your product is not only something they may want, but something that can influence their emotions then you have a higher chance of getting them to take action.

CTA’s.

Call to Actions (CTA’S) are used to convince your audience to act as a result of your content. Whenever you need your audience to do something, you use a CTA to direct them. The more powerful the better. These can often take the form of a button or hyperlink, directing your audience where to go next, including add to cart and checkout, so don’t forget to add these to your product descriptions.

Check out my blog How to Write Powerful Call to Actions to learn more about crafting powerful CTA’s.

Use Social Proof.

Social Proof is a huge part of selling products successfully. It gives your audience peace of mind or awareness that they aren’t the only ones looking to buy your product or service. It can also sway them to take action if they can see that someone else has benefitted from your product, and it’s even better if that person is actively encouraging someone new to take action too.

Check out my blog Why Testimonials are Important for Business to learn more about utilising the benefits.

Remove Doubt.

What reasons might your audience have to reject your product? Offer them peace of mind (30 day money-back guarentee or refunds). Answer any issues they may face straight up, be honest or even rephrase the issues into a positive aspect. By removing this doubt for them, what reason do they have left to say no to buying your product?

Make it SEO Friendly.

Use SEO friendly keywords to help generate exposure to your product, so that it shows up in search engines when someone tries to look for it. This is one of the most important aspects to a successful product description, because if your audience can’t find your product, then they can’t buy it.

Check out my blog How to Boost your SEO with the Right Keywords to learn more about the importance of SEO.

All in all, making sure your product descriptions are optimised for both search engines as well as your audience is a vital step to creating a successful product that sells.

Until next time, Happy Writing!

If you would like help crafting product descriptions that captivate and sell your product then Contact me today or join The Digital Branding Journey, where I will deep dive into your business and help you to generate leads, increase your traffic and build your brand through engaging creative content.

Hi there! I’m Kaeleigh, a Digital Marketer with a focus on Creative Content & Copywriting, who helps business owners and entrepreneurs generate leads, increase traffic and build their brands through engaging creative content.