5 Copywriting Strategies to Level up your Writing.

Are you wanting to level up your copy? Want to learn fool proof strategies for enhancing what you write? Then stick around as I go over 5 key copywriting elements you will need to utilise, to make your writing more engaging.

Write Interesting Headlines

First and perhaps the most important is your Headline and Subline. If these aren’t clear enough, catchy enough or don’t pique enough interest, chances are your copy won’t be read. Either because the headline doesn’t explain what the information is about. Or there is no real appeal as to why someone would want to read your writing. Maybe that sounds harsh, but 9 times out of 10 that is the reality of it.

Generally, when people read anything, save perhaps a fiction novel, they are hoping to achieve something. Maybe get an answer to a question, get a solution for their problems, learn something new, etc. If your headline doesn’t convey this, people will move on until they find a headline that does.

I don’t know about you, but I’d be more inclined to click on an article/webpage that directly correlates with my search query, than one that doesn’t. So be direct, but also pique curiosity when it comes to choosing your headlines. Use sublines to reinforce the headlines message or to elaborate.

This also applies to your email sublines, which I will go into in more depth during next week’s blog. Be sure to check it out if you need to up your email game.

Use CTA’s

Include a CTA (Call to Action) in your writing. Many people actually forget to do this, and while it may not be the end of the world, if you want your audience to do something as a result of your writing, then you need to give them a CTA.

This can be as simple as asking them to like, share, comment or follow a link.

Think of the action you want them to take… do you want them to contact you? Buy something? Take action? Respond? Then you need to make it obvious to them. Tell them to do it, don’t just assume they will.

Without a clear CTA many people will simply move on, which means you miss out on one of the biggest marketing opportunities you have available.

Solve Your Audience’s Problem

What is the purpose of what you are writing? Why would someone want to read it? Do you offer a solution to someone’s problem that is better than what your competition can do? Use that to drive your copy.

If you are simply writing for the sake of it, then that is not copywriting, it’s content writing.

Copywriting serves a purpose. It pulls people in, it gives them an answer and convinces them to take action.

Content writing is used to entertain, or to relay information, so don’t mistake the two. They may seem similar, but they serve different purposes.

I am trained and adept at both types and will often blend the two, hence my position as a “creative” copywriter. Although I may do this, I also know when not to, and that is an important distinction, you may need to learn depending on your own personal goals and writing purpose.

Use a Thesaurus

Use a thesaurus. Start using powerful words, to engage your audience. There are lots of ways to say the same thing. This doesn’t mean you start using lots of big fancy words just to make yourself sound better or more professional.

It means choosing the word that will convey the most amount of meaning to what you are saying.

Sometimes the simplest way to express an idea is the best option. Other times it’s just swapping a word over to a more impactful one.

Just remember, sometimes one sentence can express more emotion than one hundred pages of text ever could.

Motivate Your Reader

Are you trying to convince somebody to do something, but your audience is not responding how you want them to? Are your words lifeless and boring? I don’t necessarily mean that in a bad way, what I mean is, are they textbook? You may have all of the correct information, but it just isn’t appealing to read. Think back to your school or University textbooks, they were a drag, they may have had all of the information you needed, but who honestly wanted to sit there and read it? Perhaps your writing doesn’t stand out from the crowd, from your competitors. I know you probably don’t mean to do this, and writing probably isn’t your forte. But that’s okay, you just need to take a new approach.

Instead of making your writing textbook perfect - you need to make it motivating. No, you don’t have to be an inspirational coach, but you do need to make your audience believe that they are better for having you, your product or your service in their lives. Talk to them like they’re your friend. Obviously, this won’t apply to all business archetypes, but chances are it will apply to yours.

There are many ways to do this, for example, write conversationally when it applies, a blog like this one for instance, on your social media or in your marketing emails. People connect with people. And they are more likely to engage if they can relate to your brands persona, and/or you can convince them it’s a great idea - rather than trying to directly “in-your-face” sell.

Usually when people make a decision, they need it to be their own idea, so your job is simply to guide them from point A (their problem) to point B (your solution). This is where your writing can shine. You can motivate them towards your desired action. You can funnel them from realising they have a problem, to you convincing them that you have the solution, to then selling it to them.

How many times have you bought something because you genuinely believed the “writing or person” when they told you their product would help you. You wanted it to help, you needed it to help, and that business/brand/person was telling you it works, you wanted to believe them, they were motivating you, encouraging you, reassuring you that you wouldn’t regret it. So you went ahead and you took the chance, and you bought the product or service. Sound familiar?

That power. That motivation. That encouragement is what you as a business owner, entrepreneur and/or writer need to embody if you wish to be successful. Study the tactics that worked on you, recreate them for your own purpose.

You may think that that doesn’t apply to your business, but I’m here to tell you that that energy, and that tactic can be applied to any sort of writing and business, including yours. If you want your audience to engage, whether that is to respond, react or buy something, then this tactic is for you.

Don’t believe me? Let’s chat, and see how we can make it work for you, because I promise you that it can.

There are hundreds of different copywriting techniques you can use to level up your business, these are just a few.

If you’re interested in learning more, please don’t hesitate to contact me.

Or if you would like some help with your business’ copywriting and digital marketing, check out my “12-week copywriting program”, where I deep dive into your business’ website, emails and social media to help you increase your viable traffic, generate leads, engage with your audience and increase your SEO and sales.

Until next time,

Happy Writing!

Hi there! I’m Kaeleigh, a Creative Content & Copywriter who helps business owners and entrepreneurs generate leads, increase traffic and build their brands through engaging creative content.